My latest surprise at Joann's was the price of some of the quilting fabric as Joann's. I bought some back in November that was 12.99 a yard. I got it on sale for 9.99 a yard but still that is expensive considering that the quality of fabric at Joann's (and other chain stores) is frequently less that at quilt shops - due to the quality of the greige (gray) goods they are printed on.
They were touting this fabric as 'premium' quilt fabric. I bought it because I loved the print. Hope it holds up.