Square in a square.
Here is another one that is close
http://tearosehome.blogspot.com/2011...are-quilt.html
This one uses charm squares. You could sub in regular fabric strips.
http://leahs-stuff.blogspot.com/2011...ilt-block.html
This link has pics, but she does give cutting measurements - the center blocks are 5", the outside strips are 2.5". Then just make blocks until your quilt is the size you want.
http://livelystitches.blogspot.com/2...-revealed.html