Prices are ridiculous, but you have to remember that each step down from a quilt shop, the quality of the base fabric goes down. It was explained in a class I attended, and they said they 'try out' the design on lesser quality 'base' fabric. If the design/color/etc is not quite up to their acceptance, they print it again on a little better quality than the first, before they print the final run. That is why we can often see the same print at different type of stores.