Depending on where you live may be a factor. I live in Canada and we pay more for subscriptions. Even with the discount offers, I can buy them less expensive at my Walmart with their regular discount on magazines. This also allows me to flip through an issue before buying it. I don't buy a magazine now unless it has a least 1 thing I might like to try. I figure if I try 1 thing, then that is like purchasing a fairly reasonable pattern.