Looking forward to seeing if anyone has ordered from this site- not sure what brand of fabric it is, though. In a typical Jelly Roll, you get 40 strips (sometimes there are duplicates). I know that Green Fairy Quilts, Favorite Fabrics, Fabrics.com, and FatQuarterShop all have the 40 strips rolls ranging from $19.50 to $39 (from Moda, Timeless TreasuresTonga Treats, Hoffman BaliPops, Free Spirit, Northcott Stonehenge, Kaufman-Kona Solids, batiks, and print cottons). So if you are designing from the ground up, check out these other shops too. I have not affiliation with these shops and since I am participating in the Fabric Moratorium, no more jelly rolls for me- not even if they are on sale at 50% off or free shipping.