Well, you've gotten many replies - all of which are positive for the product. I continue to go back to JoAnn's in hopes of finding it again - I love it so much that I only use it on 'special' quilts. I make a lot of QOV's (that's quilts of valor for wounded soldiers - and if you've served, you've been wounded) - anyway, when I use this material, it makes the quilts POP - I love it, I've washed it, and I even pre-washed it. It is the prettiest white I've found. I'm still searching for more of it - I've been spoiled by the 50% off coupon and haven't been able to find it again in any JoAnn's store!