WOW. My head is still spinning from reading that article. I have a Bernina and I do love it. I drive past the local dealer on my way to the dealer that I purchased it from 30 minutes away. Why? Because my dealer is nice and helpful. When I take my machine into the shop for servicing I've never had to wait more than 2-3 days to get it back. The local dealer - well let's just say a friend of mine had her machine in the shop for over a month because she 'didn't have an appointment' when her machine quit working! I'm all about the service.