I don't know who "they" are or what they are supposed to learn. It is a fact of life.
quote from article
"Rising prices are an annual spring ritual, largely because of seasonal demand.
Refiners also switch from winter formulations to more expensive seasonal formulations to meet stringent environmental standards, which can tack on 15 cents a gallon, says Brian Milne of energy tracker Televent DTN."
I have already cut my outside trips to a bare minimum. Still working on a tank of gas I bought last fall.
Apparently DRIVERS did not learn from the last time, since demand is still going up.