I bought a jelly roll that is from Moda's line. Jelly Rolls are normally around $24 to $35 depending on many strips are in the roll. I found mine for $17.50 as a daily deal so I bought 2. The strips were all cut the same and good quality. I know at MSCO a yard of their fabric is now $5.95/yd. Cheapest I have found thus far.
From what I can tell, most name brands run about the same.