I buy it at JoAnn's when they have a 50% off coupon. If I went yesterday I could have had an even better deal. They had it on sale for $6.99 a yard plus another 20% off with a senior discount. I just couldn't make it. Hopefully they will have it again like that but if they don't, the $6.99 a yard is still ok. I usually buy 2-4 yards at a time.