I paid 5.97/yard at Walmart yesterday. The cutter was really busy - I was 3rd in line. A JoAnn's just opened, and HobbyLobby opened before Christmas. Walmart has a lot of competition right now in the area. Before Christmas their only competition was a few LQS's - so Walmart had the least expensive game in town. And getting help in the fabric department was the pits - backup was from the electronic department! It will be interesting over the next year.