When I make a quilt as a gift, I don't exspect anything in return except that that love the quilt. If they don't like the colors or design, I tell them to give it back and we can go shopping for their colors and pattern. Of corse they I don't let them pay for it as it was a gift from me. I would rather remake them a gift they will use and abuse showing me that they love it. I also do not want anything in return, I have only given out to close friends and family.
I made two quilts for a friend of mine that lost his battle to cancer. The first one, a lot of his friends pitched in to help cover the cost as I printed pictures and quilted them all together. The second one I made for his partner of over 20 years out of his t-shirts. Roger, who received the t-shirt quilt started to cry not believing someone did that for him. The first one went to hs closest friend. Their tears of joy was payment enough along with the hug that I received.
Now, if I were to be paid to make a quilt for someone, and depending on who it is, would determine the amount I would charge to piece it together. I would make them pick a pattern, and then we would hit the fabric stores and I would have the pick the fabric and purchase it, and buy extra for mistakes. Then depending on how they wanted it quilted would be extra. If they wanted it fancy I would have them take it to a professional long arm. And then they would understand when I say I would want X number of dollars, they don't think I fell of my rocker.