For this very reason, I have developed a very nice "receiving blanket" to give as gifts. As the materials (two pieces of flannel) cost around $10 and it takes me 1 to 2 hours to make , I give them as gifts to friends grandkids and of course, my own. I put the name on in several places with the simple alphabet on my Bernina. It works well as a shower gift and I have even made large ones in more grown up colors for a couple of friends undergoing chemo treatments.
People who do not quilt are just as impressed with the name on the blanket as we would be with a hand made quilt. I can almost make them spur of the moment. I try to keep pink, blue and unisex colors on hand and pick up flannel with a coupon at Joanne's everytime there is a sale.
At my friend's daughter's baby shower, the Mom-to-be was told by her SIL's that she was now part of 'the tradition'.
I take the blanket home and return with the name ASAP after the birth.