I like them alot and the one you posted is particularly nice. I use them in all kinds of piecing. Its like getting fabric pre-coorindated, when cut up into small pieces they really are nice. I love them for borders! Is that manufacture showing other fabrics to coordinate? There is great value in purchasing an ombre.
A few years ago I bought a few yards of a goldish color ombre, today I wish I had more. It gave great depth to the piece, with out the harsh transition to its neighboring fabric. Surrounding a complicated block with an ombre can have very pleasing results.
Using and ombre for the outer area of say a mariners compass can be a bit tricky , and have a bit more waste , but the results are worth it.
I see many quilters shy away from them in the quilt shops. I think the manufactures need to do a better job of guiding the consumer on how to make use of them .