By selling on line they can not only sell to the city they are in but all over the world. Their cost are down so they can pass that on even better than the warehouses do who sell to the public. They offer great customer service from what I hear so it helps keep their sales up. They can just meet supply and demand; buy in bulk and pass on the savings to us lucky customers. To be honest; I really don't care how they do it as long as they keep on doing it and the quality does it. I just wish alot more would jump on the band wagon and do it as well.