although i do buy online sometimes, most of my fabric buying is at the lqs. we are very lucky to have several to choose from here. each one has a certain feel, or vibe, that makes them different. ie: bright fabrics, thimbleberries, blenders, etc. the one thing in common is the help and support. i do always start with the sale table first. if i don't find what i want there, or what calls to me if i don't need anything particular, then i check all the new stuff. they also have some tools that you can't buy at joanns. and those specialty items like small pieces of wool and silk for applique.