Unless I am looking for a specific collection or line, price is what motivates me to 'look'. I just paid LQS price for a meter of 'can't wait MUST have it for a class and it MUST match fabric ($15.49) The biggest drawback with online shopping, is that you never get a true colour from their photos or your own monitor. Once that drawback has been overcome, I think our LQS's will all be history. I know that I can't pay that kind of money for all the fabric for a queen sized quilt.