I'm afraid I don't even notice the names - poor, sad fabric marketers! I don't pay attention to their efforts!! To narrow the field of online fabrics I usually start somewhere like Hancock's of P and visit the discount bins. I am always finding great stuff at good prices in those bins...and it keeps the number of items I'm viewing down to a manageable level. If I find something I like but want to see it in a different color then I might start using the name of the fabric line, but only as a search tool.
(And if I do a search and have eighteen pages to scroll through, I tend to retreat from the field of battle. Especially if it is a website that won't let me choose how many images to view on a page.)