I go for the manufacture name-ie Moda, Kaufmann, Timeless-then I go for style or type-ie blender, child, pattern. I always check the bargain bins first then go to sale items then go to the full price area if I am looking for something special. Since all my quilts are for charity I mostly juggle sale and bargain fabric. That said I do occasionally buy from a LQS if I need a certain colour. Names of fabric line can turn me off.