To be honest I don't even look at the name of the line. I look at the colors and the pictures of the fabric (soft roses, bright yellows/greens/blues, baby fabrics etc.) The fabric maker is high on my list too (Moda/RJR/etc.) and then the designer comes last. What a great question. It has me thinking about how I do buy my fabric. Since I buy 90% of my fabric online I think the web site designers have to hook you in with pictures first making you want to enter their site and see more. Anyway thanks for the question.