The ease of use of the website makes a huge difference to me. If I have to scroll through pages and pages of fabrics to find what I need or want, I don't even bother. Many times I will know the name of a collection and will look to see what else comes in that collection. Or if I am trying to find one more fabric by a particular manufacturer or designer Ii will look just for that. But some of these websites are killing themselves by the way they are set up for the shopper. If check-out is a pain I've been known to cancel the order!