My Walmart doesn't discount magazines either, but we still have a full service fabric department. Most of the fabrics they offer are the same as the ones priced much higher at Joannes!! Many times I get it cheaper here than I can with the 40% off coupon. Just made a great buy on the clearance fabrics!! Due to the imminent inventory I paid 50% off the clearance price at my local Walmart..So much for the goal of getting the stash down!!