The advance hype was for the price of $499, then it was launched at HSN for $399 with some exclusive extras, now on sale at JoAnns for $349. I looked at one and it seemed to be pretty fragile. I think there are many current machines that can do much more for less $$$$. I'm a fan of the older mechanicals and treadles. Practically indestructible, interchangeable parts, significantly less costly to maintain and service, and with the manuals that are frequently free online you can do much of it yourself. I cringe when fellow quilters mention annual tune up service costing $80 or more! At a Craigslist or thrift shop price of around $50 you can even get the case or table. Maybe it's even free from a friend or relative. Vintage machines use snap in cams for decorative stitches. There are threads for vintage and antique machines on the Board, including how to lubricate and gently clean them without damaging the gold decals. It is amazing what emerges from beneath the surface gunk!