I know that when I put the fabrics that the LQS sells (Benartex, Moda, RJR, Hoffman, etc) up against the fabric from CT - CT fabric is one of my last choices. I see a definite difference in the quality, colors, design, etc. I have a friend who has an internet business and I know that her wholesale price is above what CT is selling fabric for. Additionally for large pieces (backs, borders) I hit my LQS yearly sale, granted a lot of the frabrics are in large yardage 5+ yds, but if I want to use it for a back it might be just enough. If the piece is larger and I like it I can use it for the back, borders and binding. We also go in a group so if several of us like it we can split it when we get home.