Originally Posted by butterflywing
i didn't ask her to justify why she has to charge so much - she chose to go on about her overhead, living wages, taxes, etc - no one put her on the spot to make those statements. - klue
imho, she did have to justify herself, because she was being challenged by the suggestion that her prices SHOULD be lower because she had no overhead as brick-and-mortar stores do. how and why she prices as she does is nobody's business.
as i understood it, the issue is a question: how would you rather spend your money? on more for less $$ per yard? or less for more $$ per yard? that was all she asked. for whatever reasons.
am i misinterpreting this?
well, i can't speak for the OP but you are misinterpreting my statement.
i was pointing out that many online stores, which is her primary source of sales, sell the discontinued fabric lines and that her prices in comparison are high.
i wasn't telling her this so she would explain her pricing guidelines.
1) i asked her to remind me if her competition is local or online
2) if she deals mainly with online sales then price is off with other online retailers that deal with discontinued fabric lines.
these online stores will be her major competition and the people who typically shop there do so because the prices are so low.