Hey Favorite Fabrics: Follow your marketing plan or your mission statement (if you have either). Is your shop known for something? My experience in business tells me that you want your shop to be "known" for something, whether it's always having the newest, always having the best sales, always having the largest inventory, whatever. Get yourself a reputation so people will think of you and you will be the "go-to" store. You probably aren't large enough to make all the people happy all the time (great if you CAN do this!!) so don't fret, just decide what will sell the best in your area. Good luck!