Two of the jelly rolls I bought were labeled quilting fabric on the price sticker, no label on or name at all on the jelly roll. I opened one last night and it was Moda fabric. I sure was shocked. It was the only one of that fabric design at the store. Every store has different items mixed in with the regular items. The brands that say they don't sell but to certain stores, they don't but those stores sells to the highest bidder when they need to move warehouse inventory. I found fat quarter towers at one Tuesday Morning store last year that were some the same towers at one of the quilt markets. Retail $120, TM price $19.99 and clearance out for $9.99. I bought every tower the store had.