The picture of the quilt posted in McCall's and the picture on the packet are NOT the same quilt or design. It looks to me like the "kit" came from Sew Batik. I buy 2-3 kits a year from Bruce and Diane at Sew Batik and have always gotten written instructions with the kits. They DO NOT send templates or rulers.
I would make sure I didn't have the written instructions and if not contact and ask for them again. Maybe even include a photo of all the pages of the packets so they can see what is missing.
I have been dealing with them for at least 3 years as I love their hand dyed batiks and have never known them not to include the pattern for their kits , if it specifies "pattern included" . I have purchased kits from them that the pattern was in a book or a copyrighted pattern packet that I had to purchase, but they always had it clearly marked.
Hopefully you are able to resolve this and have a beautiful quilt.