I, too, had sticker shock when I was in JoAnn's. The bolt that I picked up, if I am not mistaken was 14.99. This was a very nice material, a blend, but it certainly was not worth the price. Remember, that is a piece of material 36x44. I heard the other day at my LQS that there is no material made in the US. I think we ought to do something about that.