totally agree. I was at Joann's just yesterday and shocked that some of the calicos were now $7.99 but on sale for 30% off. Otherwise, wouldn't have wasted the money. The fabric wasn't for a quilt so don't mind the "less" quality fabric.
I'm fortunate to have a LQS that offers 25% off minimum of 1/2 yard cuts and her regular prices are still under $10. She does buy good fabric (Moda, RJR, Red Rooster, etc.) and can always find what I'm looking for.