Jo-Ann Fabrics fabrics aren't usually the same quality as fabrics at the LQS. They are typically a lower end run and I can tell by the feel. I buy a lot at Jo-Ann's but not fabrics. I'll buy designer fabrics for home dec, batting, notions, etc. I find that a coupon usually brings it down equal to or maybe a little lower than what you can get it for online. I typically can buy my Hobbs batting online for the same amount as the 50% coupon at JoAnn's with free shipping and not having to take a # and wait. I only go there when I need something fast and I have a coupon.