No. Someone else already put in a maximum bid that was higher than yours. Example:
I see something on the GW site. I put in a bid of $100.00, but the opening bid is only $9.95. You come along and put in a bid of $50.00, it's going to bump my bid up to $51.00....and it will sit there until someone else bids again. It will automatically outbid you until you bid more than my original $100.00 bid.