It can be kind of hard to find shops here that sell 100% cotton. However, once one quilter finds a shop with cottons, the word is spread quickly and all of us invade the shops! (They love to see us coming!!! lol) But the shops that have the cottons, yes, it is mainly the quilters that buy it. It is not at all uncommon to buy an entire roll. My rule of thumb is to buy 4 meters at a time! Unless I really like it....then i double that!
Maybe one day I will post a pic of my 'little' fabric stash!