My friends and I play around with it, as a matter of fact Keepsake Quilting, Fons and Porter, and McCall's Quilting are on it, you can follow them or you can "Re-pin" to your own board. It says when you "Re-Pin" where it originates from. You basically create boards of things that you find interesting that you can share with your friends. More and more companies are using this as a marketing tool, just like saying go to FB and hit the "Like" button.