I used to buy mine from Kingsmen quilting supply. However, they are downsizing and don't have it by the roll anymore. I just checked out Marchalls dry goods and a 30 yard roll of 96" wide Hobbs 80/20 is $110 - with shipping to me it would be about 145 - making it 4.80 a yard. I prefer the Hobbs 80/20 over the warm and natural. I also like the Hobbs Wool.