That sort of pricing is one reason I do not buy kits as a general rule.
The other reason is that I truly enjoy the search for the right fabric combination for whatever it is I'm making. Right now that search is primarily limited to my stash with the occasional foray into shopping...since I can't seem to leave beautiful fabric just sitting in the shop when I spot it. LOL!
And besides, I have so many UFOs in various stages of completion, from half quilted to top only done to blocks done but not stitched to each other to a few blocks done to fabric selected but not cut... Guess I'd better get off here and get busy sewing!