I don't have an Easy Quilter but I might be able to help. From the picture on their website, it looks like the quilt is rolled up on 2 sides--probably the longer sides of a baby size quilt and the "rolls" are laid in the metal curly-cue things to hold the weight. The poles or dowels they refer to are probably helpful on larger size quilts so you can roll it up tighter.
Anyway--it looks like you quilt from top to bottom on the area that isn't rolled up--the center of the quilt. Then you will have to unroll one side or the other and quilt that portion, then unroll the last side, roll up the quilted portion and quilt the final side. It is similar to how the normal frames work.