reds are just one of those colors- regardless of how expensive- the great quality- you should wash it until it does not bleed any more- generally 2-3 times will do it- you can also purchase & use Retayne- follow the instructions- some quilt shops carry it- or you can get it from the dye companies- like Dharma Trading Company- i wouldn't just decide that it is not a usable fabric- it just takes more work when it's red.