Think thats called stash busting. Its sad that the fabric business has devolved down to where there are only a few shops and NO competitive pricing. The latest price hike at Jo Anns is opportunity for JoAnns and I have been shopping at our newly expanded Walmart fabric dept. same fabrics in many cases and the REGULAR price without a sale coupon is usually within pennies of JoAnns, so why wait for a 50% coupon?