Originally Posted by
Mitch's mom
Why do they name all of the pre cuts for baked goods?
Marketing... It makes the products sound sweet and desirable. Moda has a blog called the "Bake Shop" that gives ideas to use all the precuts,
Although I think a "jelly roll" is technically a term only for Moda brand. But it has become the common term kind of like Kleenex/Tissue. (Kauffman, for example calls theirs "roll ups". Connecting Threads just calls them strips.)