I won a $10 a few months ago, ordered 2 things, about 12 worth of fabric. One wasn't available. They left a message on the answering machine. Anyway they sent the one item they did have and used the balance of the gift certificate to cover the shipping. So you might check if you can have the gift certificate for shipping too. If you wouldn't use the paper items and luggage tags yourself, couldn't you find items you could use as gifts?
The shop is probably on the shop hop because it has quilt designed items.