One of the primary reasons I don't buy Jelly Rolls is because I can't see what's in it. They're expensive, and I can't see what I'm buying. Reason enough to leave them on the shelf. The only time I have bought any, and that's been very rarely, it's been because I could see the fabrics inside the roll, either on a grid or some way. I also don't like the "pinked" edges. It's impossible to make a 2 1/2" square out of a strip of Jelly Roll. Due to the pinking, they are not 2 1/2" wide, and often, due to poor cutting, they are much less than 2 1/2" wide, even for expensive and designer Jelly Rolls. And almost universally, they are not cut on the straight grain; very poor cutting techniques. And for that they want top dollar. To me, it makes much more sense to buy the fabric I want, cut straight grain 2 1/2 " wide, straight sided Jelly roll strips, and yes it will take more effort, but I'll have a better quality product in the end, and it will probably be less expensive.