I have the 770 and use it for occasional projects, especially monograms and labels. For $600 +/-, it has plenty to offer and is very easy to navigate. The embroidery is as nice as you will find on any machine. I really like the very simple PEDBasic to view and load my designs. The USB stick is easy also..you just need some means of viewing your designs. As long as you stabilize properly, you will get consistently good results. the Janome 350e is also worth a look. It does cost more, and I'm not sure what added benefits it offers but many people own that one also and I've never heard a negative on the Janome. I don't do much embroidery at all so for me, the price of the 770 tipped the scales and for what I do, it is more than enough.