For me .... it's all the gorgeous fabrics out there .... and the easy use of the rotary cutters/mats/rulers, etc.
I quilted about 30 yrs. ago. We had a small group meet once a week (everything done by hand ~ piecing, appliqué, quilting). And it was so *not fun* to: make your template, trace around it and then cut it out (times by many, many times). So I quit and found other hobbies: *counted cross stitch *needlepoint *knitting.
And then while browsing Etsy.com for a quilt for my soon to be born first granddaughter, I stumbled upon Rag Quilts. And thought to myself, gee, I *could* make one of those .... well that was last April. And I made the baby quilt, made a queen size rag quilt for our BR, upgraded to a Janome 6600 and a 1961 Featherweight for classes.
And now I am soooo loving *all things quilt* ... especially the gorgeous fabrics out there .... oh, and all the pre-cuts too!!
jody