Mine are all for gifts. I feel like I spend a lot of money on each quilt, so I justify the cost by saving having to buy a present for family. I gave wall hangings to my moms and pops for Mothers/Fathers Days out of fabrics that cost me nearly nothing. The backings were made of an old sheet that I got for $1 and the front was made from a box of fabrics that I got at a yard sale for $5 (and still have oodles left) and instead of batting, I used a blanket that Granny gave us for Christmas. I gave my dad the first quilt I made last year for Christmas and he almost cried, he was so proud of it. I pick out quilt tops that I like and want to quilt then when it's finished, I pick who it's going to go to. I figure if I mess it up, it stays here!!
I've often thought if I was very industrious (I'm not yet!) and had a giant stack of quilts at Christmas time, I would just let people choose which one they want!