All of the above, I also do craft shows, have sold a couple of larger ones, mostly premades are leads for custom orders.
Last month we celebraterd our golden Anniversay. I decided in Jan I wanted to give each of our 4 kids a quilt for our anniv. My self challenge was to finish UFOs. finished 5, plus made 3 personalized laps for special friends that came to share the day with us. My personal challenge is to finish 4 more ufos before years end. Of course I've also started a couple of more quilts. I am constantly rotating projects as my mind wanders.