Some great answers here. I also believe the addage, "Never never never never pay full price." Wait for a sale, try a different source, shop smart, check out secondhand, but don't buy junk. I love my Ginghers. For me the first thing I thought of is Cottonelle toilet paper. Won't use anything else no matter what. We even bring a couple rolls with us when we stay at DD's house because she is frugal about it and it leaves bits behind. Ugh!