Was at my LQS this week and one of the fabrics I checked was $12.49!!? There was nothing special about it...it was just a plain cotton fabric. I prefer buying from my LQS as I am always pleased with their fabrics. I will get notions and other items at Joanns with my coupons. I usually try to shop the sale fabric, use coupons, and buy online where I can get free shipping. It does help to keep the costs down but I may have to consider a new "hobby" if the fabric costs keep increasing. I think my average may be around $8-9 a yard.