Hmmm ... tough question for me because I honestly don't typically pay attention to the prices. Sometimes yes, sometimes no. I almost always notice the price when something is on sale and there is a notice saying "$6.00/yard" - but I VERY RARELY check a bolt, and I rarely check the sales slip (I know I SHOULD - errors do happen!!).
Because I try to buy so much on sale, and I *think* my LQS still averages $9.99/yard for new stock ... considering the new stuff I've purchased and the sale stuff, I would hazard a guess that I paid an average of around $7.00/yard. That includes online shopping (only when it's on sale).