I pretty much pay what I have to to get what I want- but have been pretty lucky to get mostly good (for these days) prices on what I want. The other day I ordered some Riley Blake chevron fabric on-line and it was $10.90 per yard -YIKES - but I had to have it to complete a baby quilt. At one of our local quilt shops the fabric prices are averaging about $11.00 a yard, and at anothe they are almost $13.00 per yard on average. I live for most of the year in a pretty depressed, rural area of Michigan, and just can't figure out how the second store can even stay in business. Their inventory is very small (although beautiful) and very pricey.